If you've been invited here, you are here for a reason.

We love what you do—and we'd like you to see our world. You are invited to join the host committee for a new stealth brand currently referred to as "the secret Soho social club."

This summer, a consortium of artists, thinkers, creators, and performers (that's you) are coming together to create an intimate space within the heart of Soho.

Across this three-floor artist loft building, we are hosting an ongoing series of experiences offering days of conversation and nights of fire.

Expect evenings full of music, days of connection, experimental events, and elegant talks on inelegant topics.

We will push all the boundaries other spaces can't touch—all within a stunning location—set off with a massive-scale flower, light, and sound installation.

As a member of the host committee, you will receive:

  • A full season membership (value $500)

  • An invitation to our private opening gala

  • An opportunity to meet and connect with the other hosts, some of the most dynamic/interesting people in New York City.

Additionally, if you are interested, there is an opportunity to earn both cash and equity if you invite your community to join us.

If you are ready to join us or to learn more—click below, fill out the form, and we will be in touch to set up a call with you.

To learn more about what this is, you can see the membership options and read our FAQ.

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hospitality & programming from Radha Agrawal & Daybreaker

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experiences & creative direction from William Etundi Jr. & Collective

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special night programming by MATTE

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flower & light installation by Roses et Pivoines

This project is for all of us wanting something more. Our lives have been digitized, algorithmed, polarized, and decentralized. We deserve better. The pandemic gave us a long pause—an opportunity to stop and consider what is truly important. This is our answer.

This project, this summertime secret social club, is your invitation to connect meaningfully with the people around you, to discover interesting people who do incredible things, to be inspired and to inspire, to be challenged and to challenge, and to continue to whisper into the night our ever-evolving ode to New York City.

We are here. This is your invitation to join us.